Small Business Colorful collage of small business branding and web design project by Arcoíris Design Studio for Keiki Knudsen. Branding & Web Design Refined mobile collage of small business branding and web design project by Arcoíris Design Studio for Molly Hamill. for Personal Colorful collage of small business branding and web design projects by Arcoíris Design Studio for Cassie Uhl. Brands

See How We Can Collaborate

Small Business Website Design & Branding is About So Much More Than Pretty Visuals

it’s how your energy enters the room

You’re not here to hustle, compete, or blend in. You’re building something meaningful. Something magical. Something that feels like you.

I help multi-hyphenate entrepreneurs, wellness providers, and creative mystics turn their essence into unforgettable brand experiences through intuitive strategy, visual clarity, and a whole lot of color. This is small business web design and branding on a whole other level.

If your business is an extension of your spirit, you’re in the right place.


See how we can co-create

Yellow star icon from the Arcoíris Design Studio brand.
Rainbow unicorn icon from the Arcoíris Design Studio brand, symbolizing creativity, magic, and vibrant self-expression.
Close-up of Alex McGinness’s arm holding a colorful “Be a Nice Human” mug in front of a computer at Arcoíris Design Studio.
Disco ball icon from the Arcoíris Design Studio brand, representing celebration, creativity, and radiant joy.
Yellow triangle icon from the Arcoíris Design Studio brand.
Alex holding a design book at her desk showcasing color palettes

Let’s Bring Your Magic to Life

Choose the path that aligns with your vision

Alex McGinness sitting at her desk creating a colorful client moodboard, surrounded by design materials and creative inspiration at Arcoíris Design Studio.

Who I Work With

I offer website design and branding for personal brands. Think:

  • Wellness practitioners & yoga instructors

  • Therapists, coaches & energy workers

  • Herbalists, birthworkers & community healers

  • Mystics, readers & intuitive entrepreneurs

  • Artists, educators & creative disruptors

  • Any brand changing the world for the better

It’s less about industry, and more about energetic alignment. If you are a personal brand and your business is rooted in healing, creativity, magic, or transformation, we’re probably a match.

Curious if we vibe? Book a Discovery Call
DIY small business branding and web design resources, including printable templates and digital tools

DIY Magic, Digital Tools & Intuitive Resources

Not quite ready for custom design? Explore my growing collection of Squarespace templates, resources, and guides to support your brand journey at your own pace, with intuitive ease.

Explore the Shop

On the Blog

Brand Clarity, Digital Magic & Conscious Strategy

Explore practical guidance, visual storytelling, & insight for growing your brand with intention.

Whether you're refining your message, planning a website, or building your visual identity, these articles support small business website design & branding that feels like you.

Stories of Transformation

Alex McGinness, founder of Arcoíris Design Studio, empowering small business owners through creative web design and branding.

Hi, I’m Alex

Your Design Unicorn

Founder & Lead Designer at Arcoíris Design Studio

If you’ve ever felt misunderstood by designers, boxed in by strategy, or overwhelmed by the branding process, you’re not alone.

I help intentional, personal brands bring their visions to life through small business website design & branding that’s intuitive, expansive, and anything but cookie-cutter.

My work blends clarity with creativity, color with meaning, strategy with soul. Whether you’re launching, pivoting, or evolving, we’ll co-create a visual identity or digital home that feels like you.

This isn’t just about looking good. It’s about being seen. Let’s build a brand that holds your magic, message, and momentum.

Get to Know Alex

Did You Know?

Arcoíris

noun - Spanish

1. Translation of rainbow. A prismatic arc of light in the sky, created when sunlight reflects and refracts through raindrops.
2. Iris, in Greek mythology, is the goddess of the rainbow. She is a messenger between worlds.

This name was chosen with intention. It is a symbol of color, connection, transformation, and beauty after the storm. Just like the brands I help bring to life.

decor image of a rainbow

[arc-oh-ear-ees]

Alex McGinness holding an iris flower with a soft rainbow lens flare, reflecting the colorful and creative essence of Arcoíris Design Studio.

Rainbow Reflections

Branding, creativity and conscious business for the multi-hyphenate entrepreneur.

A newsletter for those craving meaning, magic, and intention in the way they build their brand. Inside, I share thoughts on intuitive design, enchanting strategy, and what it really feels like to grow an aligned, authentic business and everything in between. No façade, no fluff. Just real stories, just for you.

Reflective. Rhythmic. Real. It’s like a rainbow zine for your inbox.